Saturday, January 25, 2014

ノンアルコールビール

I am not sure how it started but walls of of non-alcoholic drinks are taking up valuable beer space in the markets and conbinis in Japan.  WHY???  This stuff is everywhere (even though I never see anyone buy it).

0% chance of fun times

There is REAL beer in every conbini, vending machine, grocery store and restaurant.  There is also the fake beer options of Happoshu and '3rd Beer' which provide twice the hangover for half the price.  So why all the trouble for non-alcohol?  I'm seriously asking, cause I'm not sure what the deal is.

My best guess is that Japan does not play games when it comes to drunk driving.  .03% is the legal limit.  Anything over and you get fed to Godzilla (citation needed).  Japan also has a HUGE drinking culture that dates back to when America was just a twinkle in Britain's eye, so there might be some pressure for designated drivers to drink something beer like during the festivities.

All joking aside, non-alcohol beer isn't too bad with vodka.

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